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Brand Building Process: We use a 6-step approach to an effective branding

Brand Building Process: We use a 6-step approach to an effective branding

BY Gytis Ceglys

Competition in today’s market is so high to the extent that if your branding is not unique, you may be forced out of business. For you to remain in business, you must keep producing quality goods or rendering top-notch services that your clients would love. Experts in the business world have advised that entrepreneurs need to stand out from the crowd by building a strong brand.

Build a lifestyle around your brand, and the audience will follow

– Eva Chen

No wonder the report of a survey conducted by Nielsen’s Global New Product Innovation showed that over 59 percent of people prefer products from familiar brands, while 21 percent posited that they would buy a new product from a brand they like.

In the light of the above, if you are interested in creating an effective brand, this article will walk you through the required steps of creating a solid brand that would stand you out from the competitive market. Without further ado, let’s get started.

What is branding?

A lot of people do not really know the meaning of the word “branding,” sometimes they are meant to believe that branding has to do with the fashion industry alone. Well, this conception is wrong in its entirety. According to a business Dictionary, the term “branding” can be defined as a unique sign, words, symbols, design or a combination of all of these, employed to create an identity for a product and thus differentiate the product from its competitors. An effective brand draws the attention of prospective customers, especially the one with high quality and credibility.

How we do branding in WOOBRO?

Now, let’s take you through how we do branding in WOOBRO. At WOOBRO, we have a 6-step approach to an effective branding.

1. Business goals and brand personality

Every branding process starts with a business goal or brand personality. It is your prerogative to set your company’s business goals so that our designers can leverage the goals to curate a perfect brand for your company. The business goals would drive the entire branding process from start to finish. Our designers will leverage your business goals to identify your company’s character in order to develop a visual sign. Therefore, it is important that you develop robust business objectives.

2. Market and user research

Regardless of the design work, we would carry out a rigorous research with a view to determining the key factors that would propel your company’s growth. Without adequate research, the branding process is not complete. Part of the research to be conducted by our designers is the market research. A good Market research would enable us to understand the market peculiarities, as well as identify your brand’s potential customers and competitors. With this information, we would be able to develop a unique brand identity.

3. Logo design

Logo design is one of the branding processes, which if not done well could mar the image of a brand. It is the first thing a potential customer would see. A poorly design logo would turn potential customers off, which means the brand owner has lost money that would have been made.
The best way to initiate the logo design ideas would be for you to complete our logo design brief, which we usually do to all our clients.

4. Visual elements of brand

In the brand process, a logo design is not the only area to concentrate attention. There are other important areas like the typography and mascots which deserve maximum attention too. These areas are known as the visual elements of a brand. At WOOBRO, we try as much as possible to pay maximum attention to these areas.

5. Corporate brand style

Once we are done with the logo design and other visual elements required of a perfect brand identity, we painstakingly harmonize them into a great corporate style. Below is a list of common brand items which different companies deploy with a view to boosting their brand’s style;

  • Business card
  • Correspondence
  • Billboards and banners
  • Vehicle branding
  • T-shirt and Hats

6. A style guide

This is the last stage in the branding process. Here, once the job is done and all the visual material is complete, our task is to ensure that you properly deploy all the assets through a style guide. A style guide is a document which detailed how you can properly use all the graphics created for your brand.

Final Thoughts

The branding process is a bit clumsy if you are not a professional designer, hence the need to give maximum attention to all the above-mentioned stages. While designing the brand, we ensure that all your company’s corporate values are integrated into your brand identity.

BY Gytis Ceglys

Gytis Ceglys is Co-Founder of WOOBRO. He is a Lithuanian multi-disciplinary maker of useful, curious and beautiful things. He lives and works in London..