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article 5 Tools for Creating Brilliant Color Schemes

5 Tools for Creating Brilliant Color Schemes

The Psychology of Color in Marketing and Branding

On the internet we don’t deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.
But another important psychological aspect of your website that is often overlooked are the colors.

Many companies choose the colors of their website based on what they like or what the web designer put together. However, you may not have considered the psychology behind the colors you are utilizing. Colors not only make your website aesthetically pleasing, but they also effect the behavior of visitors to your site. Depending on the type of audience your business is trying to target, there are some colors that will be more effective than others.

Color theory can be a difficult concept for most people to grasp, especially those who are not employed in creative fields. Your website color choices matter because the use of the right colors has a strong effect on emotion as well as the potential to encourage a preferred behavior. Colors are typically strongly associated with certain psychological emotions such as yellow being cheerful, blue is calming, purple being regal, etc.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

  • RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
  • BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
  • GREEN is associated with money, nature, animals, health, healing, life, harmony.
  • ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
  • PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
  • WHITE is associated with innocence, purity, cleanliness, simplicity.
  • YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
  • PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
  • BROWN is associated with earth, nature, tribal, primitive, simplicity.
  • GREY is associated with neutralality, indifference, reserved.
  • BLACK is associated with seriousness, darkness, mystery, secrecy.

Basic Color Theory Strategies

Select a simple and complimentary palette of colors and stick to them. Color should be used sparingly to attract the eye and inspire action, and to support the content and theme of the site. Do not use more than two or three colors on a single page or the colors begin to be distracting. Use the same background color on each page.
Here a link that lists 1000 colors that work in all browsers.

5 Tools for Creating Brilliant Color Schemes

  1. Adobe Color Wheel– user-friendly, versatile, cloud-based interface creates a slick experience.
  2. COLORlovers– it’s an active, creative community of people passionate about color, a place to discuss color-related topics and create and share colors, palettes, patterns and the latest trends.
  3. ColoRotate– With ColoRotate, explore colors and select color combinations by generating color palettes in real time 3D, just as the human brain perceives color.
  4. Paletton– The interface of Color Scheme Designer is incredibly simple to use, which means you can start creating a color palette in seconds.
  5. Pictaculous– built by the team at MailChimp, Pictaculous generates a dedicated color palette from your uploaded image.

Go bold or go home. Go with colors that set you apart, while keeping away from “what’s popular right now,” as fads usually fade.

Not sure what colors to use in your business’s website? Contact wordpress designer for some expert guidance.

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