5 Tips to Make Your Website More User-Friendly
For many small business owners, building a website is necessary, but they don’t know where to start. Procrastination kicks in and before you know it, two years have gone by, and you are still emailing your clients as email@example.com. While this might be fine early on, a website establishes credibility for your business. Instead of a generic address, your email address will be firstname.lastname@example.org which sends your readers a message that your company is the real deal. Your website is a view into what your business is all about, and it helps you showcase what you offer.
So how do you build a website if you have no experience in these matters? Well, there are plenty of web designers out there who can help you. Ask a colleague for referrals, and find a designer with a reasonable hourly rate who can give you an estimate for a simple website.
Don’t get fooled into thinking that you need a very expensive web designer in order to get a great website. Flashy sites may look good, but if they slow down the load-time of your pages, or if you can’t easily get into the control panel to make small changes, then keeping the site current is going to be difficult. Simple is best. Here are a few steps to building a user-friendly website:
1. Buy a domain name that represents your business
Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote:
- Make it easy to type
- Keep it short
- Make the Domain Unique
- Make it Easy to Remember
Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain.
2. Follow the F-Shaped Pattern
Jakob Nielson has shown through eye-tracking studies that people have a tendency to scan web pages in an F-shaped pattern, starting by looking at the top navigation and text, moving down, and scanning again like so:
The colors represent how long a test subject looked at a certain spot for. The darker spots mean that they looked at those areas for longer periods of time. You can see a good pattern for the average user. Take what you can learn from this information when you design your web page.
3. Keep Your Content More Simpler and Informative
Your content is the one which builds your brand, and it is something which will catch the attention of online visitors, people are seeking the informative element in the website, they want the content which they can understand easily, use more simple words rather than excessive technological words. Explain your services and products which your customers wish for, in a simply language, provide description with the help of pictures so that they can understand it easily. Using appropriate white space is also important, your content should not be very clumsy, it should have some appropriate white spaces which differentiates the words so that the content looks clean and proficient.
4. Whitespace is Good!
It’s amazing what a little whitespace can do. Just look at Apple’s marketing designs, they are all made up of mostly whitespace! This simplistic approach is great: it keeps people focused on what the important details, and doesn’t overwhelm them with too much information. If you have a website, or a box that is packed full of information, where all space is filled with words or pictures, the potential customer will most likely not even glance at your product,
5. Choose Your Fonts Carefully
Nothing will turn off readers faster than hard-to-read text, so you should use clean design and contrast to make everything as easy to read as possible.
Choose simple fonts without excessive curlicues and embellishments, and make sure to use aesthetically pleasing color combinations. Also, while you can always add a feature that allows people to magnify the font size for legibility, the vast majority of people should be able to read your text easily at its default size, so don’t make it too tiny (or obnoxiously large, for that matter).
Contact UX Designer for some expert guidance.Back to All Posts